As the Lead Senior Designer at YEY, I art directed most of the Instagram Reels, collaborating closely with our copywriter and junior designer. These reels combined short-form storytelling with micro-animations and motion graphics to keep the content engaging and visually cohesive. The videos were also distributed across multiple social media platforms, helping amplify YEY’s dynamic brand identity. This project highlights my strengths in art direction, motion-driven storytelling, and creating impactful cross-platform social media content.
Visual Identity & Web Design