Activait — Sports Therapy Clinic
Logo • Brand Guidelines • Visual Applications • Website
Activait is a sports therapy and physical therapy clinic that focuses on movement, healing, and performance. I developed the logo, brand guidelines, and key visuals, which serve as pegs for clinic walls, uniforms, merchandise, social media, and the website. I also designed the homepage of their website.
Logo Design
The logo embodies the clinic’s focus on movement and recovery — clean lines and modern balance that feel both professional and energetic.
Brand Guidelines (Core System)
A basic brand system was created to maintain consistency across physical and digital spaces. This included the logo rules, color palette, typography, and key visuals that can be extended into wall graphics, uniforms, and social media templates.
Clinic Visual Applications
Dissecting the key visual: your guide to designing scroll-stopping posters and cohesive brand visuals.
Flashes of neon green x-ray meet motion blur to suggest speed and impact. The use of black and white photography strips it down—making the message hit harder.
The brand’s visual language is carried over into its social media presence.
To bring the brand into the physical space, I designed mockups of clinic walls featuring motivational key visuals and logo placements. These create a professional and inspiring atmosphere for patients and athletes.
Uniforms & Merchandise
The identity was extended into uniforms and merchandise, designed for professional comfort and everyday usability. The same visual language applies across apparel and merch items.
Website
The website homepage was designed to be clean, accessible, and action-driven. It highlights services, integrates visuals from the brand system, and has a clear booking call-to-action.
See website at activait.ph
Web design
Before
The previous Activait logo carried too many visual elements, resulting in a cluttered and inconsistent identity. Its complexity made it difficult to scale, apply on different mediums, and convey a clear brand message.
After
The redesigned logo introduces a clean, modern, and versatile identity. By simplifying the forms and focusing on strong typography with purposeful design details, the new mark reflects Activait’s professional and approachable character. It ensures clarity at any size, adaptability across digital and print, and a stronger visual presence that aligns with the brand’s forward-looking vision.
Conclusion
From logo to key visuals, from clinic walls to the website — Activait’s identity is consistent, modern, and ready to grow. The system allows the brand to adapt seamlessly across physical and digital touchpoints.
